Marketing Intelligence
Marketing analytics and ROI optimisation
Marketing teams drown in dashboards but struggle to decide what to do next. Campaign data lives in Google Analytics. Customer data in the CRM. Product performance in the commerce platform. Ad performance in Meta. Budget decisions happen on gut feel because nobody has the complete picture.
Marketing Intelligence connects marketing automation, analytics, ad platforms, and commerce data to surface what's actually working. It guides decisions on campaigns, budgets, content, and experimentation - not just shows metrics.
Built for marketing and growth teams who need decision support, not more dashboards.
What you get
A unified view of marketing performance that surfaces signals and guides decisions. Our customers use it to prioritise campaigns, allocate budgets with confidence, decide what content to create, and build experimentation roadmaps that actually drive outcomes.
Core capabilities
Campaign Performance Signals
Tracks what's actually working across channels, email engagement, ad performance, content effectiveness, conversion paths. Surfaces when campaigns perform above or below expectations and why.
Audience Intelligence & Segmentation
Identifies which customer segments respond to which messages, products, and channels. Guides targeting decisions based on behaviour patterns, not demographic assumptions.
Budget Allocation Guidance
Recommends where to invest next month's budget based on channel performance, audience response, and diminishing returns. Helps teams shift spend toward what's working without endless spreadsheet analysis.
Content & Product Prioritisation
Surfaces which products, content types, and messaging themes drive engagement and conversion. Guides editorial calendars, product featuring decisions, and promotional strategy.
Experimentation Strategy
Helps teams decide what to test next based on potential impact, effort, and learning value. Interprets test results in business context and builds experimentation roadmaps that connect to strategy.
Attribution Intelligence
Goes beyond last-click attribution to show how touchpoints actually contribute to conversion. Helps teams understand which channels assist versus close, and where credit belongs.
Integration compatibility
Marketing Intelligence connects to your existing martech stack. If your tools have APIs or export data, we can connect to them.
Here are platforms our customers commonly use - but this list is not exhaustive.
Marketing automation
Analytics platforms
CRO & experimentation
Advertising platforms
CMS & commerce
Don't see your tool? We can still connect to it.
Our approach
Marketing Intelligence sits above your martech stack, not beside it. It doesn't replace HubSpot, GA4, or Optimizely - it connects to them.
When you add a new data source, all decision-support tools immediately gain access to that data. When marketing needs change, the intelligence layer adapts without rebuilding integrations.
- Platform-agnostic, works with whatever martech you already use
- Decision-focused, guides what to do, not just shows what happened
- Context-aware, connects marketing performance to business outcomes, not just vanity metrics
- Progressive enhancement, start with one decision (e.g., campaign prioritisation), expand as value proves out
The result is marketing decisions made with confidence, not guesswork.
Common questions about marketing intelligence
Common questions about marketing intelligence
What does marketing intelligence mean in this context?
It means structuring data and analysis to support decisions about campaigns, spend and customer engagement.
How is this different from standard analytics?
Analytics explains performance, while this approach supports how decisions are made and improved.
What decisions does this support?
Campaign allocation, channel performance, targeting and ROI optimisation.
How quickly does this deliver value?
Value comes from improving specific decisions rather than implementing a full analytics overhaul.
Talk about marketing decisions.
Let's discuss how unified marketing intelligence can guide your growth decisions.
Talk about marketing decisions