Omnichannel Operations Hub

One view of stock across every channel

Commerce & Customer Experience · Works with any commerce, retail, and WMS systems

Multi-channel is table stakes but most businesses treat channels separately: web inventory, store inventory, marketplace inventory exist in silos. Customers can't buy online and pick up in store smoothly. Ship-from-store is manual. Inventory visibility is fragmented. Attribution is impossible.

Omnichannel Operations Hub provides unified inventory visibility and intelligent order orchestration. Real-time inventory across web, stores, marketplaces, wholesale. Buy online pick up in store (BOPIS), ship from store, endless aisle, unified returns. AI optimises fulfilment routing: ship from store vs warehouse based on proximity, inventory, capacity.

Built for retailers and brands operating across multiple touchpoints - ecommerce, physical stores, marketplaces, wholesale. Turns disconnected channels into unified operations with consistent customer experience.

What you get

Real-time inventory visibility across all locations: ecommerce warehouses, retail stores, third-party fulfilment, supplier drop-ship. Customers see accurate availability regardless of where they shop. Intelligent order routing determines optimal fulfilment: ship from store vs warehouse vs drop-ship based on proximity, inventory, capacity, costs.

BOPIS (buy online pick up in store), ship from store, endless aisle (order in store, ship from warehouse), unified returns across channels. Cross-channel attribution shows customer journey. Integration with commerce platforms, POS systems, WMS, marketplace platforms via Bytebard Data Mesh.

Our customers use Omnichannel Operations Hub to increase inventory turns 20-35%, reduce stockouts 40-50%, and improve customer experience (order from anywhere, fulfil from anywhere, return anywhere).

Core capabilities

Unified Inventory Visibility

Real-time inventory across all channels and locations: ecommerce, stores, marketplaces, warehouses, drop-ship suppliers. Customers see accurate availability. Operations see complete inventory picture.

Intelligent Order Routing

Determines optimal fulfilment location for each order: ship from store vs warehouse vs drop-ship. Considers proximity, inventory, capacity, shipping costs, delivery commitments. Maximises efficiency and customer satisfaction.

Buy Online, Pick Up in Store (BOPIS)

Seamless BOPIS experience: reserve inventory at chosen store, notify when ready, fast in-store pickup. Drives store traffic, reduces shipping costs, improves conversion.

Ship From Store Optimisation

Enables stores to fulfil online orders. AI determines which stores should ship based on inventory, proximity, capacity. Turns store inventory into fulfilment capacity.

Endless Aisle

Customers order in-store for items not in stock. Order ships from warehouse or other store. Captures sales that would otherwise be lost. Stores become showrooms with infinite inventory.

Unified Returns Across Channels

Return online purchases in-store, return store purchases by mail. Unified return policy and experience. Restocking routes to optimal location automatically.

Cross-Channel Attribution

Tracks customer journey across touchpoints: web browse → store visit → online purchase, or store browse → online research → in-store purchase. Shows channel influence, not just last-click.

Inventory Allocation & Safety Stock

Allocates inventory across channels based on demand patterns. Maintains safety stock per location. Prevents one channel from depleting inventory needed by others.

How it integrates with your systems

Connect via Bytebard Data Mesh

Integrate with ecommerce platform, POS systems (Shopify POS, Square, Lightspeed), WMS, marketplace platforms (Amazon, eBay), drop-ship suppliers. Inventory flows into unified view.

Configure Omnichannel Workflows

Set up BOPIS workflows, ship-from-store rules, endless aisle processes, unified returns. Define fulfilment prioritisation logic: proximity, inventory levels, capacity, costs.

Deploy Omnichannel Operations

Unified inventory activates across all channels. Order routing begins: AI selects optimal fulfilment location. BOPIS, ship-from-store, endless aisle go live. Customers experience unified operations.

Optimise & Balance

AI learns optimal routing patterns, inventory allocation, capacity balancing. Recommendations improve. Operations team fine-tunes based on performance.

What this solves

Problem: Inventory trapped in silos creates stockouts and excess

Store has excess inventory while ecommerce is out of stock. Warehouse has slow-moving inventory while stores stockout. Inventory not shared across channels. Total inventory high but availability poor.

Solution: Unified inventory visibility and allocation

All channels see all inventory in real-time. Orders fulfilled from optimal location. Inventory turns improve. Stockouts decrease. Excess inventory reduces. Same total inventory serves more demand.

Typical impact: Inventory turns up 20-35%, stockouts down 40-50%, excess inventory reduced 25-30%, working capital freed

Problem: Customer experience inconsistent across channels

Can't buy online and return in store easily. In-store inventory visibility poor. Endless aisle not available. Store staff can't see online order history. Customers frustrated by disconnected experience.

Solution: Consistent omnichannel customer experience

Buy anywhere, fulfil anywhere, return anywhere. Store staff see customer online history. Customers see unified inventory. Experience consistent regardless of channel.

Typical impact: Customer satisfaction up 30-40%, omnichannel customer lifetime value 3-4x higher than single-channel, return friction reduced significantly

Problem: Fulfilment costs higher than necessary

All online orders ship from central warehouse even when stores nearby have inventory. Shipping costs high. Delivery times longer than necessary. Store inventory sits idle while warehouse overwhelmed.

Solution: Intelligent fulfilment optimisation

Ship from store when proximity, inventory, capacity make sense. AI balances costs, speed, inventory distribution. Store inventory becomes fulfilment capacity.

Typical impact: Fulfilment costs down 15-25%, delivery times 20% faster (proximity fulfilment), warehouse capacity pressure reduced, store inventory utilisation improved

Works with your existing systems

Omnichannel Operations Hub integrates with any ecommerce platform, POS system, WMS, marketplace platform via Bytebard Data Mesh.

Compatible ecommerce platforms

Shopify & Shopify Plus
Magento (Adobe Commerce)
BigCommerce
Salesforce Commerce Cloud
Custom platforms

Compatible POS systems

Shopify POS
Square
Lightspeed
Toast (restaurant POS)
NCR
Clover
Custom POS systems

Compatible WMS

Manhattan WMS
Blue Yonder (JDA)
NetSuite WMS
ShipBob
ShipStation
Custom WMS

Compatible marketplaces

Amazon Seller Central & FBA
eBay
Walmart Marketplace
Etsy
Multi-channel marketplace tools (ChannelAdvisor, Linnworks)

Also integrates with

OMS platforms for unified order management
Marketplace integration tools
Shipping carriers for delivery optimisation

How customers use Omnichannel Operations Hub

Fashion Retailer (30 Stores + Ecommerce)

Shopify Plus + Shopify POS + ShipStation

Challenge: Stores had excess inventory while ecommerce showed 'out of stock.' No BOPIS capability. Ship-from-store not possible. Customers complained about stockouts despite inventory existing in stores 10 miles away.

Solution: Omnichannel Operations Hub with unified inventory, BOPIS, ship from store, intelligent routing.

Outcome:

Stockouts (customer-facing): Down 55% (inventory now visible across channels)
BOPIS adoption: 25% of online orders (drives store traffic, reduces shipping costs)
Ship from store: 30% of online orders (reduced warehouse pressure, faster delivery)
Inventory turns: Up 28% (better inventory distribution and utilisation)
Customer satisfaction: 'Finally can buy online and pick up same day'

Home Goods & Furniture (15 Showrooms + Ecommerce + Wholesale)

Magento + Lightspeed POS + NetSuite WMS + multiple wholesale accounts

Challenge: Showrooms only displayed sample inventory. Customers had to order and wait weeks for warehouse delivery. Lost sales when customers wanted immediate fulfilment. No cross-channel inventory visibility.

Solution: Omnichannel Operations Hub with endless aisle, unified inventory, intelligent routing across retail, ecommerce, wholesale.

Outcome:

In-store endless aisle: Captured sales that would have been lost (customers order in showroom, ship from warehouse)
Cross-channel inventory visibility: Reduced 'we don't have that' conversations
Order routing: Wholesale orders fulfilled from optimal location (warehouse vs regional distribution)
Revenue impact: +£380K annually from captured sales
Customer experience: Showrooms become selling spaces, not just sample galleries

Electronics Retailer (Multi-Brand, 50+ Stores, Ecommerce, Marketplaces)

Custom ecommerce + Square POS + Amazon/eBay + Manhattan WMS

Challenge: Inventory across 4 channels (web, stores, Amazon, eBay) not synchronised. Overselling common. Attribution impossible (couldn't track customer journey across channels). Fulfilment costs high (all marketplace orders from central warehouse).

Solution: Omnichannel Operations Hub with unified inventory, marketplace synchronisation, cross-channel attribution, intelligent fulfilment routing.

Outcome:

Overselling incidents: Down 90% (real-time inventory sync across all channels)
Attribution visibility: Discovered 40% of online purchasers visited stores first
Fulfilment costs: Down 18% (ship marketplace orders from stores when appropriate)
Inventory accuracy: 99%+ across all channels
Strategic insight: Data-driven decisions on store locations, inventory allocation, channel investment

How we work together

We take a phased approach: connect your channels and systems, configure omnichannel workflows (BOPIS, ship-from-store, etc.), deploy unified inventory visibility, launch intelligent routing, optimise based on performance.

Every implementation is different - timeline and scope depend on your systems, number of channels and locations, inventory complexity, and operational maturity. We'll work with you to define the right approach.

What's typically required:

Access to ecommerce, POS, WMS, marketplace systems
Inventory data quality and synchronisation assessment
Operations team time for workflow design and testing
Store team involvement for BOPIS and ship-from-store training

Investment and timeline depend on your specific requirements. Let's discuss your omnichannel operations and determine if this fits.

Built on WithPraxis platform

Omnichannel Operations Hub leverages core WithPraxis capabilities

Workflow Orchestration

Manages omnichannel workflows: BOPIS order flow, ship-from-store processes, endless aisle, unified returns. Orchestrates across multiple systems.

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Smart Fulfilment Engine

Powers intelligent order routing: determines optimal fulfilment location based on proximity, inventory, capacity, costs.

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Insights

Analyses inventory distribution, fulfilment performance, channel attribution, customer cross-channel behaviour. Informs omnichannel optimisation.

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Bytebard Data Mesh

Connects Omnichannel Operations Hub to ecommerce, POS, WMS, marketplaces. Real-time inventory synchronisation across all systems.

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Ready for a complete platform?

Omnichannel Operations Hub is one component of Adaptive Commerce°, our complete AI-native commerce platform. Adaptive Commerce° includes:

Everything in Omnichannel Operations Hub
Plus: AI storefront, predictive ordering, dynamic pricing, conversational commerce, unified operations intelligence

Many customers start with Omnichannel Operations Hub on their existing platforms, then migrate to Adaptive Commerce° for complete transformation.

Explore Adaptive Commerce°

Unify operations across all channels

Let's discuss whether Omnichannel Operations Hub fits your business.

Discuss Omnichannel Operations

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